Beyond the Top 500: Ad Tech Solutions Driving Discoverability and New Audience Connection for Podcast Advertisers

According to Magellan and Podchaser research, of the more than 2.3 million English podcasts out there, the top 500 podcasts see 44% of podcast advertising spend and only deliver 12% of reach. This means that media buyers focusing on top shows are missing out on 88% of addressable audiences.

In this session, panelists will speak about tech solutions that contribute to discovering new podcasts and as a result, new audiences for brand messaging. Audiences will learn the value of niche podcasts for brand messaging as well as how the newest ad tech solutions to discover new podcasts that are a fit for their brand. Additionally, this session will cover how ad tech solutions can improve discoverability of new podcasts around tentpole moments in media buyer planning.