The Power of a Multiplatform Pipeline in Podcast Production

What role should silos have in the audio production pipeline? None! Whether creating linear content for radio or the next big on-demand podcast, the most successful audio companies are seeing that the development of quality content must be treated holistically, with the goal of reaching a maximum audience wherever and however they prefer to listen. In order to lay the groundwork for success within an evolving audio ecosystem, a platform-agnostic approach that connects with people in various ways -- including through a strategic marketing plan that leverages other digital assets, from social to newsletters to YouTube -- is necessary. Hear from leading executives from radio, podcasting and platforms on what the future of podcast development means to linear radio and vice versa.