Untapped Potential: Why the Spanish-Speaking Market is the Next Frontier of Podcasting

This international session (Mexico, Peru, Colombia, Guatemala and Argentina) seeks to outline the enormous opportunities for growth in podcasting within the Spanish-speaking market. Despite being LATAM one of the fastest-growing segments of the population globally, the market is heavily underpenetrated when it comes to podcasting. In this conference, attendees will: (1) discover the untapped potential that lies within this market, both from a demand and supply side perspective, (2) discover how can American Companies leverage this opportunity to grow audiences, expand their brand and business with strategic partnerships with local production studios; (3) Learn about the latest trends and insights within the Spanish-speaking podcast market. This conference is perfect for podcasters and marketers looking to expand their reach and tap into a rapidly growing market with enormous potential.