How to Sell Branded Podcasts Like a Pro

With Branded Podcasts quickly gaining in popularity among marketers and agencies, they are increasingly finding their way into the marketing mix. When podcast advertisers ask about Branded Podcasts, do you know how to answer? In this session you'll learn what it takes to grow revenue by offering this powerful branding tool to your clients. Learn how to: - Discuss the benefits of content marketing with clients - Price Branded Podcasts - Determine how brand-centric a podcast should dare to be - Utilize other media tools to build audience size - Measure success - Match the right producers to the right projects Dave Beasing, CEO of leading branded podcast studio Sound That BRANDS, hosts a panel of podcast ad sellers who are growing their business by helping their top clients achieve brand lift using custom podcasts.