The Media Company’s Guide to Podcasts: Creating Audio that Complements Your Organization's Content Strategy and Rallies New Audiences

Media companies face a huge undertaking when it comes to developing a podcast network — with the need to create programming that’s strategic for brand building but not a mere duplication of their other channels. This panel brings together successful leads at some of the most well-known media organizations for a discussion on how to do podcasts right. You’ll learn how these experts created a podcast strategy that complements their existing brand while effectively engaging whole new audiences. How do you go about creating effective podcasts within organizations of varying sizes and with different resources? How do you collaborate with internal teams for mutual benefit? How do you strategize programming that fits with your brand and draws in new fans? Join this discussion for the answers to these questions and more.