Why We Create Multi-Format Content

More so than ever before, podcasters are choosing to embrace multiple formats and channels - audio and video, short form and long form, social platforms, etc. The proliferation of channels and media types presents immense opportunities for podcasters to identify, build, and engage with their audience. But, it also presents challenges, since the choices can seem overwhelming, and different formats require different skills. In this discussion, we’ll talk about the drivers behind podcasters movement towards multi-format content, the challenges and opportunities, and what is coming next.