What Content Marketers Can Learn From Jack Daniel's Branded Podcast
Panel Discussion
Information
More and more companies are realizing the power of branded podcasts in their marketing efforts, and this session takes an inside look at the evolution of one major brand's successful podcasting efforts. When Jack Daniel's launched its first official podcast, Around the Barrel with Jack Daniel's, in 2018, they were simply looking for a way to tell 150+ years worth of stories in an original and organic way. Three years and dozens of episodes later, the team has learned a lot.
In this session, Svend Jansen and Jeff Cole of the Jack Daniel's team will talk with Futuri's Daniel Anstandig about:
- What drives engagement — and what doesn't (you may be surprised).
- How their podcast is used as a tool for internal partners.
- The ways in which the team looks at ROI.
- Tactics the Jack Daniel's team is using to expand the podcast's reach.
- What successes — and failures to learn from — the Jack Daniel's team has experienced along the way.
