Not Just a Marketing Channel: How to Succeed in Podcasting as a Public Figure

The podcast boom has made its way to Hollywood. Many celebrities, influencers, and public figures are launching (or considering launching) a podcast in hopes to reach a captive audience on a growing channel. But podcasting is way more than just another marketing medium, and many personality-led podcasts fizzle. What does it take to make a personality-led podcast that grows and actually resonates with listeners?

In this session, Acast Director of Development Rebecca Steinberg sits down with actresses Kate Moennig and Leisha Hailey (stars of The L Word and co-hosts of PANTS with Kate and Leisha) and health and fitness motivator Shaun T (host of Trust and Believe with Shaun T) to talk strategy, authenticity, and how to make a lasting, engaging show as a public figure.